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Curiosity · 29s · 5s hook

Rock Identifier

Opening hook: Is this rock real, fake or unexpectedly valuable?

UGC question + scan proof

Why we picked it

Real, fake or valuable: three possible answers make one object worth a closer look.

Best used for

Identification, comparison and discovery products.

How to adapt it

UGC question plus authenticity and value surprises

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Source

From opening to CTA

  1. 00–05s · Hook
    A creator presents an unknown rock as a question.

  2. 05–10s · Demo
    The first rock is scanned.

  3. 10–15s · Twist
    Fake lapis creates a useful negative result.

  4. 15–24s · Proof
    A garnet identification and value context raise the stakes.

  5. 24–29s · CTA
    The scanner closes the sequence.

Reference breakdown for creative study. Recreate with your own footage and verified claims.

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