Hook generator & rate calculator
Pick a curated reference template or enter your product to draft three opening hooks—or test your campaign numbers in the 2×2 Hook Rate calculator below.
1-click reference templates:
Diagnostics
Hook Rate guide 2×2 Hook Rate & Hold Rate Calculator
Enter your campaign numbers or pick a preset to see which part of your edit to recut.
Presets:
3s Hook Rate36.0%✓ Target ≥ 30%
15s Hold Rate15.0%⚠ Below 25% — tighten 5s bridge
Net 15s View Rate5.4%15s Plays ÷ Impressions
BAIT & BOUNCE
High Hook (≥30%) + Low Hold (<25%)
Frame one stops the scroll, but viewers drop off between seconds 4 and 10.
Next step: Cut the 04–08s intro monologue and bridge straight into a split-screen race, cursor click, or live audit.
Reference fixes
Fyxer AI (30-Email Showdown) (36s)“EMAIL OFF: Pam ('Fyxer') vs. John ('Old School') clearing 30 work emails head-to-head”
Custom Aluminum Luggage (Cursor UI) (17s)“An oversized desktop cursor clicks directly on an aluminum suitcase to swap wheel, handle, and shell colors”
PromptFlow AI (Skeptic Audit) (38s)“Watching an AI demo as a skeptic — auditing each generated result step by step”
FAQ
- Is this tool free?
- Yes. Both the hook generator and the 2×2 Hook Rate calculator are free with no signup.
- Where do the templates come from?
- Each template is based on timed scene breakdowns from Nabit's curated library across SaaS, AI, E-Commerce, and mobile apps.
- How are Hook Rate and Hold Rate calculated?
- 3s Hook Rate = 3-Second Video Plays ÷ Impressions (benchmark: 30%+). 15s Hold Rate = 15-Second Plays ÷ 3-Second Plays (benchmark: 25%+).