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Problem · 41s · 6s hook

Calo

Opening hook: You need to be in a calorie deficit

Creator explanation + product demo

Why we picked it

A concrete problem creates a natural opening for a measurable product demonstration.

Best used for

Products that turn a confusing task into a visible next step.

How to adapt it

Make an abstract weight-loss rule feel measurable

Use this hook template Save hookMatch to my product
Source

From opening to CTA

  1. 00–06s · Hook
    Creator states the calorie-deficit problem.

  2. 06–12s · Tension
    Asks how to know whether you are actually in a deficit.

  3. 12–18s · Demo
    Shows the plate and opens the app.

  4. 18–29s · Proof
    Displays 424 Cal with macros and ingredients.

  5. 29–41s · CTA
    Returns to creator and closes on the product.

Reference breakdown for creative study. Recreate with your own footage and verified claims.

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