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Problem · 45s · 6s hook

Calo

Opening hook: The calorie-deficit mistake people keep making

UGC talk-to-camera + phone UI

Why we picked it

A familiar mistake opens a question that the demonstration can resolve.

Best used for

Products that help people spot or correct an everyday mistake.

How to adapt it

Local-language creator myth-busting

Use this hook template Save hookMatch to my product
Source

From opening to CTA

  1. 00–06s · Hook
    Creator opens with a blunt deficit statement.

  2. 06–19s · Story
    Talk-to-camera explanation sustains attention.

  3. 19–26s · Proof
    Eggs and avocado resolve to 260 kcal.

  4. 26–32s · Demo
    Camera scan makes the mechanism concrete.

  5. 32–45s · CTA
    Creator testimony returns before the app close.

Reference breakdown for creative study. Recreate with your own footage and verified claims.

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